Titanium Music Video Analysis

2B DIRT

Minecraft Development Timeline

Timeline of the development of Minecraft

2009

April 29- Infinnier is released, a game by Zachtronics Industries, whose concept mainly inspired Notch of Minecraft. It was regularly updates and became open-source less than a month later

May 14- Java: "Cave Game" renamed to "Minecraft: Order of the Stone" after a suggestion by RinkuHero from The Independent Games Wiki on an IRC with Notch, "Minecraft" being an analogy to the famous real-time strategy game StarCraft
May 16 – Java: Early private testing, among TIGSource members
May 17 – First release of the game. Game name shortened to simply "Minecraft".
May 21 – Accounts can now be registered.
May 24 – An official Minecraft Forum is opened.
June 1 – Java: First Multiplayer test. Notch starts his new job at Jalbum
June 8 – Java: Multiplayer released
August 4 – Java: First elements of Survival
August 18 – Java: Introduction of Health
August 9 – Passwords can now be changed.
August 20 – Beginning of SURVIVAL TEST
December 22 – Hayden Scott-Baron becomes the Minecraft Artist.

2010

January 13- Minecraft passes 100,000 registered users
Jan 21- Minecraft can now gifted to non-premium players
Feb 5- Hayden Scott- Baron leaves Minecraft development
Jun 1 – Notch gets back to work 100% on Minecraft after a pause after having left his job at Jalbum a few weeks before.
Jun 17 – Minecraft passes 20,000 sales
Aug 4- First release of survival Multiplayer
Oct 16- Mojang is founded

2011

Jan 12- Minecraft surpasses 1 million sales
Jun 1- Minecraft pocket edition is first shown on Youtube
Jun 6- Microsoft reveal Minecraft: Xbox 360 Edition at the E3 conference
Jul 30- Minecraft passes 10 million registered users
Aug 5 – Notch receives a 15-page letter from Bethesda Soft works, threatening him with a lawsuit if he doesn't change the name "Scrolls" (which is too close to "The Elder Scrolls", according to Bethesda) for his next game

2012

Feb 24 – LEGO announces that the LEGO Minecraft project has passed the 10,000 required votes
May 9 – Minecraft: Xbox 360 Edition TU1 officially released
Apr 5- Minecraft for Java surpasses 10 million sales
Jul 31- Minecon 2013 tickets went on sale
Sep 2- Minecraft for Java surpasses 12 million sales
May 6 – Minecraft Realms is launched in more countries in Asia and Europe.
May 9 – Minecraft Realms is launched in the Oceania region.
May 19 – Minecraft Realms is launched globally in all remaining countries
Dec 7- Minecraft announced for the Wii U

2016

Jan 19- Minecraft: Education Edition announced
June 2- Minecraft is sold for all platform 100 million times and makes the second best-selling games
Oct 27- 27 – Apple CEO Tim Cook announced an edition of Minecraft for the Apple TV, featuring cross-play between that platform and iOS devices, to be released by the end of year 2016

2017

Jan 13- Minecraft announced for Nintendo Switch

Jan 27- Minecraft: New Nintendo 3DS Edition officially released

Nov 7-9 - Minecraft: Story Mode - Season Two: Episode 4 - Below the Bedrock released.
Nov 18 - MineCon Earth event.
Dec ?- Minecraft hits 74 million active players and 144 million total sales

BBC Radio 1 Breakfast Show Fact Sheet

OCR Radio 1 factsheet from Great Baddow High School Media

Notch Article

Minecraft Factsheet

Minecraft Audience, Marketing and Franchising

How does Minecraft attract audiences?

• Social media - Twitter, instagram
• Sandbox - unlimited possibilities
• Youtube - can search for cool creations for inspiration
• Multiplayer - help each other build worlds
• Adverts on Apps, pop ups
• Recommendations/ reviews/ word of mouth
• Unique game, limited competition 
• Free trial, limited time - hooked
• Multi-platform (easy access)
• Subscribe to Minecraft magazines 
• Attend MineCon

How is it marketed?

• Playstation store - on device
• Adverts (game trailers)
• Pair franchising with Lego
• Small group activity

Without the commercial packing of a mainstream publisher and no money spent on advertising and revenue, due to the independent nature of Mojang, the game relied on word of mouth between gamers and featured on sites such as the penny arcade web comic to generate interest amongst players. 

Franchising:

Lego 

Lego minecraft - 6th June 2012

Two more sets on the nether and village areas - 1st september 2013

Fourth micro world - June 2014

Six more sets - November 2014

Jinx

A merchandise store that teamed up with Minecraft and released items such as jumpers and foam pickaxes. 

Egmont group

Children book publisher.

- released for minecraft things like handbooks, guidebooks, magazines etc.

Minecraft the movie 

Warner bros 2019

Minecraft

Minecraft

A video game is a game played by electronically manipulating images produced by a computer program on a monitor or other display.

Genres of video games

• RPG
• Sports
• Strategy
• FPS 
• Simulation 
• Horror 
• Puzzle solving 

Examples 

• Fifa 
• COD
• Fortnite
• Mario Kart 
• Nintendo dogs 
• Mario and sonic 
• Just Dance 
• Sims 

Minecraft 

Was created by Markus 'Notch' Persson and developed by Mojang. These were independent, separate to and not financed by a big commercial company. For small independent companies when becoming successful, it is usual for larger organisations to want to buy them. Minecraft is a construction game aka 'Sand-box game'. It can be seen as 'online lego' and because of this it has become a critical and commercial success. From independent to mainstream over 125 million copies have been sold. 

Reasons why Minecraft is so successful:

• Its original, little competition.
• Allows the creativity to be the main aim of the game -  no limit to your imagination.
• Continuous game - no limit.
• Appeals to all age groups.
• Mass marketing.
• Forging relationships - social skills, team work. 
• Open world exploration game - literal sandbox with infinite playability. 
• Players creations are mine crafts own marketing campaign i.e. youtube.
• Its a platform agnostic, started with PC.
• Co-opted with children.
• It fulfils our human insetting to bring order to chaotic wilderness.

Video Game Terminology

Video Game Regulation

Video game regulation

How is the industry regulated and by who?
PEGI regulates by providing:

• Intellectual property rights and licenses
• Consumer protection
• Advertising laws
• Age rating/classifications
• Data protection/privacy
• Gambling legislation

Who regulates content and how?

PEGI (Pan European Game Information Scheme) decides which games are allowed to be sold to certain ages. All the video games rated under the PEGI system are by the video standards council. They regulate video games by giving age restrictions: 3,7,12,16,18. Put content into categories: bad language, discrimination, drugs, fear, gambling, sex, violence. These categories are given certain symbols to be identified with.

What are some of the effects video games are seen to have on players?

• Gaming helps with concentration and decision making.
• Hand eye co-ordination.
• Increases aggressive behaviour e.g. shooting games.
• Can teach wrong values.
• Poor academic performance due to playing video games rather than educational work.

How is Minecraft regulated?

It is regulated by PEGI. Minecraft was initially rated by PEGI7 but later Minecraft stories were classified higher because narratives and dialogue were being introduced. 

Practical R1BS Interview (for new presenter)

Newspaper types

Broadsheets:

- Quality or Serious press
- Large Title
- One large picture
- What's inside ( quick review)
- Lots of text
- Multiple headlines (serious)
- Politics
- Lacking in colour
- Amount of text caters to older audience
- Sophisticated articles
- A/B/C1 demographics

Tabloids:

- Popular press
- Lots of colour
- More reality based (popular culture)
- Minimal text
- No long article on the front page
- Less in-depth reporting
- Puns and jokes used in headlines
- More focus on human interest stories, celebrity gossip
- Use of gimmicks e.g. bingo games, free travel tickets, phone-in surveys
- C2/D/E demographics

The Market

The Market

Popular:

The Sun
The Sun on Sunday
Daily Mirror
Sunday Mirror
Sunday People
Daily Star
Daily Star Sunday

Mid-Market: 

Daily Mail
The Mail
London Evening Standard
Metro
Sunday Express
Daily Express

Quality:

The Daily Telegraph
The Sunday Telegraph
The Guardian
The Observer
The Times
The Sunday Times
The Independent
i
Financial Times

Hypodermic Needle Theory and Moral Panic

MORAL PANIC:

Moral panic is a feeling of fear spread among a large number of people that some evil threatens the well-being of society. A Dictionary of Sociology defines a moral panic as " the process of arousing social concern over and issue- usually the work of moral entrepreneurs and the mass media".
E.g. Isis

HYPODERMIC NEEDLE THEORY:

The hypodermic needle model ( also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. 

Representations

-A representation is the way in which people, events and ideas are presented to an audience. The media will take something that is already there and represent it to us in a way that they choose.

-Representations are created by media text producers. What they choose to present to us is controlled  by Gatekeepers.

Gatekeepers: Any person involved in a media production with the power to make a decision about                             something the audience are allowed to read, hear or see, and not get to see.


Stereotypes: Media industries use stereotypes because the audience will instantly understand them.                         Stereotypes are like 'visual shortcuts', they are repeated so often we end up seeing them                       as normal/ true.

Archetypes: The 'ultimate' stereotype, e.g. the white stiletto wearing, big busted, brainless, blonde                           bimbo.

Countertype: This is a representation that challenges traditional stereotypical associations of groups                           of people or places.


Disability 
Regionalism 

Class
Age 
Gender
Ethnicity 
Sexuality 

 This advert for Alcoa Aluminium shows that a stereotype related to women is that they are weak. The caption "you mean a woman can open it...?" suggests that women don't have enough strength to even open a lid on a bottle. The shocked expression on the woman also shows how it may be a rare occasion that a woman can open a bottle further stereotyping them as weak.

 This more modern advert has sexualised the woman. The ad is for a Tom Ford men's fragrance. the right image shows a man being clung onto by a woman's hand suggesting that women are sexual objects to men. This is further supported by the left image, where the bottle of fragrance is placed over a woman's intimate area therefore stereotyping them as a sexual goal/ object for men. As well as this, the let picture shows the woman as having soft, clear, spotless intimate skin, therefore suggesting all women should look like that.

This Wonderbra advert is once again sexualising women. It is suggesting that a bra is a sexual item of clothing instead of showing its real purpose of supporting women. The caption "Hello boys" further shows how the woman has been sexualised and stereotyped that as she is only wearing her underwear, she therefore only wants the attention of boys.






Countertype example:
This music video is for Beyoncé's- Grown Women. The thought behind the song is that woman can do whatever they want and are strong, independent and don't need men.