Thursday 22 March 2018

Minecraft Audience, Marketing and Franchising

How does Minecraft attract audiences?

  • Social media - Twitter, instagram
  • Sandbox - unlimited possibilities
  • Youtube - can search for cool creations for inspiration
  • Multiplayer - help each other build worlds
  • Adverts on Apps, pop ups
  • Recommendations/ reviews/ word of mouth
  • Unique game, limited competition 
  • Free trial, limited time - hooked
  • Multi-platform (easy access)
  • Subscribe to Minecraft magazines 
  • Attend MineCon

How is it marketed?
  • Playstation store - on device
  • Adverts (game trailers)
  • Pair franchising with Lego
  • Small group activity

Without the commercial packing of a mainstream publisher and no money spent on advertising and revenue, due to the independent nature of Mojang, the game relied on word of mouth between gamers and featured on sites such as the penny arcade web comic to generate interest amongst players. 

Franchising:

Lego 
Lego minecraft - 6th June 2012
Two more sets on the nether and village areas - 1st september 2013
Fourth micro world - June 2014
Six more sets - November 2014

Jinx
A merchandise store that teamed up with Minecraft and released items such as jumpers and foam pickaxes. 

Egmont group
Children book publisher.
- released for minecraft things like handbooks, guidebooks, magazines etc.

Minecraft the movie 
Warner bros 2019

No comments:

Post a Comment

Stranger Things Representation Essay

One very evident representation shown within season 1, episode 1 of Stranger Things is the role of single mothers. Being a major character...