Revive Analyisis

1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?
The task was designing a sports drink for over 60s. We sold it by showing an entertaining women reflecting on her youth and used upbeat song. The name of the brand was Revive and the tag line was so good which was said throughout the song.

2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked with Connor, Harriet and Rachel. I was the 'actor' in the video so was filmed doing different sporting activities. Harriet filmed the majority of the running shots and Rachel did the underwater ones and dancing ones. We all planned together by making storyboards and rough plans and individually researched other adverts to see how they promoted the product. Connor was the main editor with Harriet and myself editing certain parts along the way. Harriet also did the voiceover for the advert.

 3) How did you plan your sequence?
We made storyboards, picture and writing, in order to plan effectively.

4) What research and planning did you undertake?
I looked at previous sports drink adverts and analysed how they promoted their product. Harriet made a rough drawing of a drink and annotated it to see how we could advertise it. We also made a props list and made the bottle so it suited our audience.

5) What was your initial feedback? What did others say about your production? How successful was your sequence?
Our initial feedback was that we needed to make the production more cohesive and add nature sounds. We also got told to add emphasis on the product by changing the brightness/ contrast when the drink is introduced.

 6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight, to improve, we would stabilise the shots to make them flow and have the end shot clearer and put more emphasis on the drink.

 7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
I have learned that when working in a team, different people have different skills so are more confident in different areas of the production. Also I have learnt that when an idea is put forward we should try it out first because it may make the production better and also when in a group compromise and communication is key in order to have a successful production.

8) Looking ahead, how will this learning be significant when completing your future productions?
Yes it will be significant because I have leant a lot about editing which will benefit me in the future and I have learnt to use my initiative in order for the production to be a successful as it can be. Also I have learned how to work with different people and let ideas develop.

 

Frutella 'Too Juicy' advert

1) Who did you work with and how did you manage the task between you?
    I worked with Lee, Emily and Dan, I feel like we worked well together when creating 
    our advert. Each person was allocated a job so we all took a role on within the 
    production. We created our story board of shots and timings so that we could follow along
    without getting confused or missing a scene out.

2) How did you plan your sequence? What processes did you use?
    We screen grabbed each shot of the original advert and we then made a story board
    each shot and annotated it with how long each shot lasted and what kind of shot it was.

3) What theorists do you think you could apply to your task?

4) What factors did you have to take into account when planning, shooting and editing?
    We had to make sure each shot was the correct timings so that it fit with the music. 
    Dan had to lip sync to the music so therefore timings were very important. We also had 
    to make sure each shot was the same as in the original, the original video was put in the 
    right bottom corner so if it didn't match up then it would be obvious to tell.


5) How successful was your sequence? Please identify what worked well and with hindsight
    what would you improve/ do differently? 
    Our sequence was successful because all of the lip syncing matched up and each shot 
    resembled the original. We also managed to be creative and re make some shots that 
    were harder to shoot. To improve, our end shot could have linked up better with the
    original by getting the timings more accurate, and at the start, some shots were filmed 
    the wrong way round (back-to-front).

6) What did others say about your production?
    Others said that they enjoyed our production and were impressed at how we put together
    different shots to make it look the same as the original. They also said that we were
    imaginative with our creation and use of props.




7) What have you learnt from completing this task?
   From this task I have managed to learn how to structure and plan a production as part of a
   team. I have learnt how to put together story boards and I have discovered how correct
   correct timings are when producing. I have also developed my skills with in Adobe Premier
   when editing the advert.


8) Looking ahead, how will this learning be significant when completing your future
    productions?
    This learning will really help my future productions as I am aware of my strengths and
    weaknesses on this task so therefore I know what to put extra time and care into next
    time.

Camera Shots

In this video, we explored different camera angles and shots. I worked in a group with Josh and Aimee. We took turns of who filmed, who did the voice over and who was in the shot.

Dancing Animals Editing Practice

This is my dancing animals practice editing task. In this video I have explored different effects on the clips and transitions from one clip to the next. As well as this, I have put backing music to the video. For the first 4 seconds I have strategically changed shot on every beat of the music, to do this I had to crop each clip so it was short enough to the fit the music. The song I chose was 'The Message' by Grandmaster Flash. I used this song because it is Hip-Hop so it linked to the dance styles in the videos of the animals dancing.