Broadsheets:
- Quality or Serious press- Large Title
- One large picture
- What's inside ( quick review)
- Lots of text
- Multiple headlines (serious)
- Politics
- Lacking in colour
- Amount of text caters to older audience
- Sophisticated articles
- A/B/C1 demographics
Tabloids:
- Popular press- Lots of colour
- More reality based (popular culture)
- Minimal text
- No long article on the front page
- Less in-depth reporting
- Puns and jokes used in headlines
- More focus on human interest stories, celebrity gossip
- Use of gimmicks e.g. bingo games, free travel tickets, phone-in surveys
- C2/D/E demographics
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