Jungle Book Interview Script

Jungle Book Interview

Industry Key Word Research

INDUSTRY KEY WORDS

·         BARB - The Broadcasters' Audience Research Board is the organisation that compiles audience measurement and television ratings in the United Kingdom.

·         WEBCASTING LICENSE - If you operate a service that streams sound recordings online, then you will need a Webcasting Licence; Allows you to webcast as a service.

·         TECHNOLOGICAL CONVERGENCE - Technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.

·         WEB 3.O OR SEMANTIC WEB - a proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.

·         INTERNET OF THINGS - The Internet of things is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and network connectivity which enables these objects to connect and exchange data.

·         BINGE-VIEWING - watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming.

·         DAB - Digital audio broadcasting is a digital radio standard for broadcasting digital audio radio services, used in countries across Europe, the Middle East and Asia Pacific.

·         TRADITIONAL MEDIA - television, radio, newspapers, magazines, newsletters, tax press and other print publications.

·         GOOGLE ANALYTICS - a freemium web analytics service offered by Google that tracks and reports website traffic.

·         RAJAR - stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.

·         NRS - The National Readership Survey is a joint venture company in the UK between the Institute of Practitioners in Advertising, the Newspaper Publishers Association and the Periodical Publishers Association.

·         MIDAS - Midas Media is a digital marketing agency that focuses on content marketing, search engine optimization, social media marketing

·         CULTURAL IMPERIALISM - Cultural imperialism comprises the cultural aspects of imperialism. Imperialism here refers to the creation and maintenance of unequal relationships between civilizations, favoring the more powerful civilization.

·         DEMOCRATISATION OF THE MASS MEDIA - the introduction of a democratic system or democratic principles in the mass media.

·         EFFECTS OF PIRACY – the effects of the unauthorized use or reproduction of another's work.

·         HORIZONTAL INTEGRATION - Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger.

·         VERTICAL INTEGRATION - the combination in one firm of two or more stages of production normally operated by separate firms.

·         DIVERSIFICATION - the action of making or becoming more diverse or varied.

·         ALTERNATIVE MEDIA - Alternative media are media that differ from established or dominant types of media in terms of their content, production, or distribution.

·         CONGLOMERATE - a thing consisting of a number of different and distinct parts or items that are grouped together

·         GRA - Games Rating Authority

·         PEGI - Pan European Game Information is a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.

·         MEDIAWATCH UK - formerly known as the National Viewers' and Listeners' Association (National VALA or NVLA), is a pressure group in the United Kingdom, which campaigns against the publication and broadcast of media content that it views as harmful and offensive, such as violence, profanity, sex, homosexuality and blasphemy.

·         IPSO - Independent Press Standards Organisation.

·         WATERSHED - an event or period marking a turning point in a situation.

·         OFCOM - The Office of Communications, commonly known as Ofcom, is the UK government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.

·         MEDIAWATCH - is a media monitoring organization

·         BBC CHARTER - The BBC Charter established the BBC (British Broadcasting Corporation). An accompanying Agreement recognises its editorial independence and sets out its public obligations in detail. Each Charter has run for ten years.

·         SYNERGY - the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

·         PSB - public service broadcasting refers to broadcasting intended for public benefit rather than to serve purely commercial interests

·         BROADCAST CODE - was a set of ethical standards adopted by the National Association of Broadcasters (NAB) for television.

·         IWF - The Internet Watch Foundation is a registered charity based in Cambridgeshire, England. It states that its remit is "to minimise the availability of 'potentially criminal' Internet content.

Newspaper points and information

Jungle Book Fact Sheet

Jungle book fact sheet 

Different Perspectives

What do you notice about the difference in content and how the articles convey this information? Why do you think that is?

The Daily Mirror goes into a lot more graphic detail when explaining the event and what happened. The Times on the other hand missed out a lot of information eg. how it happened, unlike the Daily Mirror, who explained the actions in full. This is because The Daily Mirror is a tabloid and its audience likes to read more dramatic news, "if it bleeds, it leads"

Guardian Newspaper article analysis

This is an analysis of an article from the Guardian Newspaper on the 13/11/17

Newspaper Codes and Conventions

Codes and Conventions:

Masthead (MH) - title of the newspaper displayed on the front page
Barcode (BC) - used to scan the newspaper when purchasing. It is an optical, machine readable representation of data and contains information such as price.
Caption (C) - brief text underneath an image describing the photograph or graphic.
Headline (H) - a phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.
Main Image (MI) - Dominant picture, often filling much of the front cover.
Page Numbers (PN)- A system of organisation within the magazine. Helps you to find what you want to read.
Target Audience (TA) - People that the newspaper aims to sell to.
Pull Quote (PQ) - Something taken from within an article, usually said by the person in the main image.
Classified Ad (CA) - An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics.
Skyline (S) - An information panel on the front page that tells the reader about other stories in the paper to tempt them inside.
Edition (E) - Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories.
Stand First (SF) - Block of text that introduces the story, normally in a different style to the body text and headline.
Byline (B) - The line above the story, which gives the author's name and sometimes their job and location.
Body Text (BT) - Also known as copy. Written material that makes up the main part of an article.
Standalone (SA) - Picture story that can exist on its own or on a front page leading to a story inside.
Centre Spread (CS) - A photograph often in full colour, that runs across the middle two pages.
Lead Story (LS) - Main story, usually a splash.
Gutter (G) - The blank space between margins of facing pages of a publication or the black space between columns of text.
Folio (F) - Top label for the whole page. Can relate to the area covered in the paper for example, National or a big news topic such as Social Media, Syria.
Page Furniture (PF) - Everything on a page except pictures or text of stories.

Revive Analyisis

1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?
The task was designing a sports drink for over 60s. We sold it by showing an entertaining women reflecting on her youth and used upbeat song. The name of the brand was Revive and the tag line was so good which was said throughout the song.

2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
I worked with Connor, Harriet and Rachel. I was the 'actor' in the video so was filmed doing different sporting activities. Harriet filmed the majority of the running shots and Rachel did the underwater ones and dancing ones. We all planned together by making storyboards and rough plans and individually researched other adverts to see how they promoted the product. Connor was the main editor with Harriet and myself editing certain parts along the way. Harriet also did the voiceover for the advert.

 3) How did you plan your sequence?
We made storyboards, picture and writing, in order to plan effectively.

4) What research and planning did you undertake?
I looked at previous sports drink adverts and analysed how they promoted their product. Harriet made a rough drawing of a drink and annotated it to see how we could advertise it. We also made a props list and made the bottle so it suited our audience.

5) What was your initial feedback? What did others say about your production? How successful was your sequence?
Our initial feedback was that we needed to make the production more cohesive and add nature sounds. We also got told to add emphasis on the product by changing the brightness/ contrast when the drink is introduced.

 6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight, to improve, we would stabilise the shots to make them flow and have the end shot clearer and put more emphasis on the drink.

 7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
I have learned that when working in a team, different people have different skills so are more confident in different areas of the production. Also I have learnt that when an idea is put forward we should try it out first because it may make the production better and also when in a group compromise and communication is key in order to have a successful production.

8) Looking ahead, how will this learning be significant when completing your future productions?
Yes it will be significant because I have leant a lot about editing which will benefit me in the future and I have learnt to use my initiative in order for the production to be a successful as it can be. Also I have learned how to work with different people and let ideas develop.

 

Newspaper Terminology

Galtung and Ruge

Gatekeeping:

A term which is applied to the editing and filtering process where decisions are made to let some information 'pass through' to the receiver (audience) and other information remains barred.

News Values:

Galtung and Ruge

-1965 analysed international news stories to find out what kind of stories came top of the news 'agenda'.
- Their findings helped them create a list of 'News Values':

• Threshold: the bigger the impact and reach of the story
• Unexpectedness: an event that is a shock or out of the ordinary
• Negativity: Bad news is more interesting 'if it bleeds, it leads'
• Elite person/places: stories about important people and powerful nations
• Unambiguous: straightforward and easy to write about
• Personalisation: stories that include human interest- 'real' people
• Proximity: stories that are closer to home are more likely to be included
• Continuity/Currency: stories that are already in the news continue to run and are updated.